Wangenheim, C.: search on Z-Library

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1

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Anderl, Eva, Becker, Ingo, von Wangenheim, Florian, Schumann, Jan Hendrik

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 1.07 MB

english, 2016

2

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

Florian v. Wangenheim, Tomás Bayón

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 314 KB

english, 2007

3

Artificial Intelligence and Marketing: Pitfalls and Opportunities

De Bruyn, Arnaud, Viswanathan, Vijay, Beh, Yean Shan, Brock, JÃ¼rgen Kai-Uwe, von Wangenheim, Florian

Journal:

Journal of Interactive Marketing

Year:

2020

File:

PDF, 356 KB

2020

4

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Schumann, Jan H., von Wangenheim, Florian, Groene, Nicole

Journal:

Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 267 KB

english, 2014

5

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

Florian Wangenheim, Tomás Bayón

Journal:

Journal of Consumer Behaviour

Year:

2004

Language:

english

File:

PDF, 98 KB

english, 2004

6

How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding

MÃ¤rz, Armin, Lachner, Michael, Heumann, Christian G., Schumann, Jan H., von Wangenheim, Florian

Journal:

Journal of Interactive Marketing

Year:

2021

File:

PDF, 712 KB

2021

7

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Anderl, Eva, Becker, Ingo, Wangenheim, Florian V., Schumann, Jan Hendrik

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 892 KB

english, 2015

8

Influence of surface treatment of elastomers on their frictional behaviour in sliding contact

B. Verheyde, M. Rombouts, A. Vanhulsel, D. Havermans, J. Meneve, M. Wangenheim

Journal:

Year:

2009

Language:

english

File:

PDF, 2.21 MB

english, 2009

9

Comment on “Identification of a class of two CFOA-based sinusoidal RC oscillators”

Lutz von Wangenheim

Journal:

Analog Integrated Circuits and Signal Processing

Year:

2011

Language:

english

File:

PDF, 311 KB

english, 2011

10

COMPARISON OF OPEN SOURCE TOOLS FOR PROJECT MANAGEMENT

PEREIRA, ANDRÉ MARQUES, GONÇALVES, RAFAEL QUEIROZ, VON WANGENHEIM, CHRISTIANE GRESSE, BUGLIONE, LUIGI

Journal:

International Journal of Software Engineering and Knowledge Engineering

Year:

2013

Language:

english

File:

PDF, 703 KB

english, 2013

11

The LEGO strategy: Guidelines for a profitable deployment

Buglione, Luigi, Gresse von Wangenheim, Christiane, McCaffery, Fergal, Hauck, Jean Carlo Rossa

Journal:

Computer Standards & Interfaces

Year:

2013

Language:

english

File:

PDF, 1.53 MB

english, 2013

12

How to Use Multichannel Behavior To Predict Online Conversions

Klapdor, Sebastian, Anderl, Eva, Schumann, Jan H., von Wangenheim, Florian

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 216 KB

english, 2015

13

Simulation of a siped tire tread block by an Euler-Bernoulli beam

Stefan Ripka, Matthias Wangenheim

Journal:

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

14

Diffusion tensor fiber tracking on graphics processing units

Adiel Mittmann, Eros Comunello, Aldo von Wangenheim

Journal:

Computerized Medical Imaging and Graphics

Year:

2008

Language:

english

File:

PDF, 763 KB

english, 2008

15

User Satisfaction with Asynchronous Telemedicine: A Study of Users of Santa Catarina's System of Telemedicine and Telehealth

von Wangenheim, Aldo, de Souza Nobre, Luiz Felipe, Tognoli, Heitor, Nassar, Silvia Modesto, Ho, Kendall

Journal:

Telemedicine and e-Health

Year:

2012

Language:

english

File:

PDF, 551 KB

english, 2012

16

A Network Based Approach to Customer Equity Management

Algesheimer, RenÉ, Wangenheim, Florian v.

Journal:

Journal of Relationship Marketing

Year:

2006

Language:

english

File:

PDF, 706 KB

english, 2006

17

On the Barkhausen and Nyquist stability criteria

Lutz von Wangenheim

Journal:

Analog Integrated Circuits and Signal Processing

Year:

2011

Language:

english

File:

PDF, 235 KB

english, 2011

18

Behavioral Consequences of Overbooking Service Capacity

Wangenheim, Florian v, Bayón, Tomás

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 319 KB

english, 2007

19

The Differences in Values Between Managers of the European Founding Countries, the New Members and the Applicant Countries:: Societal Orientation or Financial Orientation?

Emmanuelle Reynaud, Carolyn P. Egri, David A. Ralston, Wade Danis, Arunas Starkus, Marina Dabic, Florian Wangenheim, Tevfik Dalgic, Francisco B. Castro, Vojko V. Potocan, Masoud Kavoossi, Mario Molten

Journal:

European Management Journal

Year:

2007

Language:

english

File:

PDF, 714 KB

english, 2007

20

Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops

Evanschitzky, Heiner, Wangenheim, Florian v., Wünderlich, Nancy V.

Journal:

Journal of Retailing

Year:

2012

Language:

english

File:

PDF, 260 KB

english, 2012

21

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

Markus Wübben and Florian v. Wangenheim

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 1.88 MB

english, 2008

22

SCRUMIA—An educational game for teaching SCRUM in computing courses

von Wangenheim, Christiane Gresse, Savi, Rafael, Borgatto, Adriano Ferreti

Journal:

Journal of Systems and Software

Year:

2013

Language:

english

File:

PDF, 4.23 MB

english, 2013

23

Passive vision road obstacle detection: a literature mapping

Rateke, Thiago, von Wangenheim, Aldo

Journal:

International Journal of Computers and Applications

Year:

2020

File:

PDF, 4.34 MB

2020

24

Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts

v. Wangenheim, Florian, Wünderlich, Nancy V., Schumann, Jan H.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 468 KB

english, 2017

25

The effect of word of mouth on services switching

v. Wangenheim, Florian, Bayón, Tomás

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 145 KB

english, 2004

26

How Can We Better Understand Current and Future Workforce Values in the Global Business Environment?

Malika Richards, Carolyn P. Egri, David A. Ralston, Irina Naoumova, Tania Casado, Florian v. Wangenheim, Vu Thanh Hung, Andre A. Pekerti, Sylvia Schroll-Machl

Journal:

Thunderbird International Business Review

Year:

2012

Language:

english

File:

PDF, 541 KB

english, 2012

27

Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Wübben, Markus, Wangenheim, Florian v

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 150 KB

english, 2008

28

Multiscale imaging of plant development by light-sheet fluorescence microscopy

Ovečka, Miroslav, von Wangenheim, Daniel, Tomančák, Pavel, Šamajová, Olga, Komis, George, Šamaj, Jozef

Journal:

Year:

2018

Language:

english

File:

PDF, 2.60 MB

english, 2018

29

Does the employee–customer satisfaction link hold for all employee groups?

Florian v. Wangenheim, Heiner Evanschitzky, Maren Wunderlich

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 186 KB

english, 2007

30

Behavioral Consequences of Overbooking Service Capacity

Florian v. Wangenheim and Tomás Bayón

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 1.94 MB

english, 2007

31

Dynamics of a Siped Tire Tread Block—Experiment and Simulation 3

Ripka, S., Gäbel, G., Wangenheim, M.

Journal:

Tire Science and Technology

Year:

2009

Language:

english

File:

PDF, 884 KB

english, 2009

32

DELIVER! – An educational game for teaching Earned Value Management in computing courses

Christiane Gresse von Wangenheim, Rafael Savi, Adriano Ferreti Borgatto

Journal:

Information and Software Technology

Year:

2012

Language:

english

File:

PDF, 3.26 MB

english, 2012

33

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Klapdor, Sebastian, Anderl, Eva M., von Wangenheim, Florian, Schumann, Jan H.

Journal:

Journal of Interactive Marketing

Year:

2014

Language:

english

File:

PDF, 923 KB

english, 2014

34

Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?

Becker, Ingo F., Linzmajer, Marc, von Wangenheim, Florian

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 422 KB

english, 2017

35

Business solutions as market signals that facilitate product sales

Zimmer, Marcus, Salonen, Anna, v. Wangenheim, Florian

Journal:

Industrial Marketing Management

Year:

2020

File:

PDF, 3.99 MB

2020

36

Best practice fusion of CMMI-DEV v1.2 (PP, PMC, SAM) and PMBOK 2008

Christiane Gresse von Wangenheim, Djoni Antonio da Silva, Luigi Buglione, Rafael Scheidt, Rafael Prikladnicki

Journal:

Information and Software Technology

Year:

2010

Language:

english

File:

PDF, 363 KB

english, 2010

37

Service & solution innovation: Overview and research agenda

Heiner Evanschitzky, Florian V. Wangenheim, David M. Woisetschläger

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 165 KB

english, 2011

38

Consumer ethnocentrism in the German market

Evanschitzky, Heiner, v. Wangenheim, Florian, Woisetschläger, David, Blut, Markus

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 174 KB

english, 2008

39

Behavioral Consequences of Overbooking Service Capacity

Wangenheim, Florian v., Bayón, Tomás

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 255 KB

english, 2007

40

[IEEE 2020 X Brazilian Symposium on Computing Systems Engineering (SBESC) - Florianopolis (2020.11.24-2020.11.27)] 2020 X Brazilian Symposium on Computing Systems Engineering (SBESC) - Multi-Contextual and Multi-Aspect Analysis for Road Surface Type Classification Through Inertial Sensors and Deep Learning

Menegazzo, Jeferson, von Wangenheim, Aldo

Year:

2020

File:

PDF, 662 KB

2020

41

Trade secrets versus Cost Benefit Analysis

Ekkehard Hofmann, Georg von Wangenheim

Journal:

International Review of Law and Economics

Year:

2002

Language:

english

File:

PDF, 115 KB

english, 2002

42

Behavioral Consequences of Customer-Initiated Channel Migration

Ackermann, S., von Wangenheim, F.

Journal:

Journal of Service Research

Year:

2014

Language:

english

File:

PDF, 536 KB

english, 2014

43

[ACM Press the 12th International Conference - Torre Canne, Brindisi, Italy (2011.06.20-2011.06.22)] Proceedings of the 12th International Conference on Product Focused Software Development and Process Improvement - Profes '11 - Building a maturity & capability model repository

von Wangenheim, Christiane Gresse, Hauck, Jean Carlo R., Buglione, Luigi, McCaffery, Fergal, Lacerda, Thaisa Cardoso, da Cruz, Ronny F. Vieira

Year:

2011

Language:

english

File:

PDF, 3.25 MB

english, 2011

44

Shaping 3D Root System Architecture

Morris, Emily C., Griffiths, Marcus, Golebiowska, Agata, Mairhofer, Stefan, Burr-Hersey, Jasmine, Goh, Tatsuaki, von Wangenheim, Daniel, Atkinson, Brian, Sturrock, Craig J., Lynch, Jonathan P., Vissen

Journal:

Current Biology

Year:

2017

Language:

english

File:

PDF, 3.63 MB

english, 2017

45

The Effect of a Service Provider’s Competitive Market Position on Churn Among Flat-Rate Customers

Moser, Sabine, Schumann, Jan H., von Wangenheim, Florian, Uhrich, Fabian, Frank, Felix

Journal:

Journal of Service Research

Year:

2018

Language:

english

File:

PDF, 300 KB

english, 2018

46

Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”

Wübben, Markus, Wangenheim, Florian v.

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 88 KB

english, 2008

47

Unjust laws and illegal norms

Emanuela Carbonara, Francesco Parisi, Georg von Wangenheim

Journal:

International Review of Law and Economics

Year:

2012

Language:

english

File:

PDF, 688 KB

english, 2012

48

Evolutionary Theories in Law and Economics and Their Use for Comparative Legal Theory

von Wangenheim, Georg

Journal:

Review of Law & Economics

Year:

2011

Language:

english

File:

PDF, 589 KB

english, 2011

49

To Game or Not to Game?

von Wangenheim, C.G., Shull, F.

Journal:

Year:

2009

Language:

english

File:

PDF, 263 KB

english, 2009

50

[IEEE 2011 25th Brazilian Symposium on Software Engineering (SBES) - Sao Paulo, Brazil (2011.09.28-2011.09.30)] 2011 25th Brazilian Symposium on Software Engineering - A Model for the Evaluation of Educational Games for Teaching Software Engineering

Savi, Rafael, Wangenheim, Christiane Gresse von, Borgatto, Adriano Ferreti

Year:

2011

File:

PDF, 533 KB

2011

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